What is Prime Energy?

PRIME is a beverage brand launched in 2022 by KSI, a British boxer and YouTube star, and Logan Paul, an American professional wrestler and social media influencer. KSI and Logan Paul initially sparred in the boxing ring, but later became business partners and collaborated to develop Prime.

Under the PRIME brand, the pair have launched two major products thus far, being 'Prime Hydration' and 'Prime Energy'. 

In this blog, we will be going in-depth with a product breakdown on 'Prime Energy'.

Let's get started!


About PRIME Energy

Prime Energy is a zero-sugar carbonated energy drink, containing 110mg of caffeine. On top of the Caffeine, Prime Energy also contains 300mg of added electrolytes.

Prime Energy is a convenient and delicious way to boost your energy throughout the day. Whether you need an energy boost before training, to increase your output at work or simply just a mid-day pick-me-up, Prime Energy is a quick and simply option.

Prime Energy is currently available in 4 different flavours, with many more new flavours expected to drop in the near future. The 4 current flavours are:

  • Blue Raspberry
  • Lemon Lime
  • Orang Mango
  • Strawberry Watermelon


Caffeine Regulations 

Due to the inclusion of caffeine, there has been much debate and misinformation surrounding Prime Energy.

The Food Standards Australia New Zealand (FSANZ) code restricts how much caffeine can be added to drinks. In Australia, a drink’s maximum amount of caffeine is 32mg per 100 ml. The American version of Prime Energy contains above the allowed amounts of caffeine.

In order to comply with Australian regulations, our Prime Energy Drinks sold here at Nutrition Capital have been reformulated to specifically meet The Food Standards Australia New Zealand (FSANZ) .

This is why you may notice that the Prime Energy Drinks sold by Nutrition Capital contain a different formula to those sold by other non-compliant retailers.



Prime Energy is not a sole source of nutrition and should be consumed in conjunction with a nutritious diet and an appropriate training or exercise program. Not suitable for children under 18 years of age or pregnant women.

Read product label & warnings before consumption. Should only be used under medical or dietetic supervision.


Shop PRIME Energy here!

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