In 2012, we had a vision: To create the healthiest, most effective Energy Formula for gamers. And with what started as just 3 Tub flavors - Blue Ice, Fruit Punch and Lemon Lime - Quickly evolved into something much more...A movement. A culture. A Community.
Over the course of the last decade, we have become The Official Energy Drink of Esports® - Maintaining the industry's largest, most passionate, and most diverse community of fans, customers, creators and partners alike.