2025 is all about growth—whether it’s building strength, improving your savings, or levelling up your mindset.
But as we strive for progress, rising costs are something we can’t ignore, including for fitness staples like whey protein powders.
Price increases are expected as early as next month, with some products, such as chocolate-flavoured whey protein, hit harder due to rising costs of both whey and chocolate.
While no one enjoys higher prices, it’s good to know that trusted brands are committed to maintaining high-quality ingredients, ensuring you get the value you deserve.
So, how can you manage these rising costs while sticking to your fitness and nutrition goals?
Here are some tips to help you save while maintaining quality:
1. Stay Tuned for Offers
Are you a member with us? Keep an eye on our emails and announcements for discounts and promotions that bring prices closer to what you’re used to paying.
2. Stock Up Strategically
If you’re running low on a few supplements, now might be the right time to stock up. Bundling your purchases during upcoming sales or promotions can help you save on your favourites.
3. Use Payment Tools Wisely
Buy Now, Pay Later services, like AfterPay, can help you manage your purchases without straining your budget. Use these tools thoughtfully to spread out the cost of your supplements.
4. Explore Alternative Protein Sources
Not all protein options are facing the same cost pressures. Plant-based and collagen proteins have seen more stable pricing recently, especially from Australian brands. These can be excellent alternatives if you’re looking for cost-effective options without compromising on quality.
If you're concerned about plant and collagen proteins not being "complete" proteins, some brands have innovated to address this. Consider:
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Plant Protein: Vegan Proteins like Switch Nutrition Protein and Rapid Vegan Plant Protein combine multiple plant sources to create complete protein blends.
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Collagen Protein: Products from Cyborg Sport Collagen or WellTech Complete Collagen add essential amino acids, such as tryptophan, to make their collagen proteins complete.
What About Whey Protein?
While price increases are unavoidable for most whey protein brands, it’s a sign that the companies you trust are continuing to prioritise high-quality ingredients. Price increases for major whey brands like Optimum Nutrition and Rule1 begin in February.
With some planning and smart choices, you can stay on track with your fitness goals without breaking the bank. Whether you’re experimenting with new protein options or stocking up on your favourites, we’re here to help you navigate these changes.
Here’s to a year of growth—physically, financially, and in every other way that matters.