The José Effect: The Power of 1% Better
Have you experienced The José Effect yet?
If you’ve ever walked into a Nutrition Capital store, maybe for a tub of protein, maybe just for a chat, chances are, you’ve met José. He’s the guy behind the counter who somehow remembers your name, your training goal, and exactly what pre-workout flavour you tried six months ago. But more than that, José has a way of making you feel like you just left a little better than you walked in.
That’s The José Effect.
What Is “The José Effect”?
It’s not just about supplements (though he’ll definitely get you onto the right ones).
It’s about that 1% improvement, the belief that real change doesn’t happen overnight, but in small, consistent steps that stack up over time.
Whether it’s improving your sleep, training smarter, eating better, or just showing up for yourself, José’s philosophy is all about finding ways to make small, meaningful adjustments that add up to big results. It’s wellness made simple, sustainable, and a little contagious.
Because when you talk to José, you can’t help but want to chase that extra 1%.
How It Started
Before Nutrition Capital became a thriving community of athletes, lifters, weekend warriors, and wellness enthusiasts, José was just a guy obsessed with health, performance, and helping people feel their best. He started out early, at just 14 he landed his first job in Supplements, and he quickly realised the missing link wasn’t just effort, it was education and access.
That’s when Nutrition Capital was born: a place where people could not only get quality supplements, but also understand them, and get advice from someone who genuinely cared about their long-term wellbeing.
The Energy Everyone Feels
Ask anyone who’s shopped with us or met José in-store, there’s something about his energy that makes you feel fired up about your own goals. It’s supportive, it’s knowledgeable, and it’s never fake. Whether you’re a professional athlete or just getting started, José meets you where you are and helps you move forward.
Because that’s the point of The José Effect; small steps, genuine effort, and consistency over perfection.
The Legacy of 1% Better
At Nutrition Capital, José’s philosophy has become part of everything we do.
It’s in how we educate our community, how we select our brands, and how our team shows up every day, for you, for ourselves, and for that next 1% of improvement.
It’s the little choices that create big change.
And that’s what makes The José Effect so powerful.
So… have you experienced The José Effect yet?
Visit us in-store or online, chat with the team, and discover what it feels like to chase that extra 1%.
Because at Nutrition Capital, we don’t just sell supplements, we build better humans, one percent at a time.