Meet Sam Roberts
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Sam Roberts is a leading expert in over-40s health, specialising in anti-inflammatory nutrition, sustainable fat loss, and functional fitness. With 15+ years of experience as a personal trainer and nutrition coach, Sam helps clients beat fatigue, rebalance hormones, and feel decades younger — without extreme diets or tracking apps. |
About Sam
With over 15 years of hands-on experience in the health and wellness space, Sam Roberts has dedicated his career to helping people over 40 feel younger, stronger, and more energised — without the overwhelm of complicated diets or intense training plans.
His journey into nutrition and fitness began with a simple goal: to align his own life and career with natural, sustainable health practices. Along the way, he built a solid foundation through formal education, earning a Bachelor of Health Science in Nutrition, and went on to deepen his knowledge with certifications in Functional Diagnostic Nutrition, Precision Nutrition, Poliquin BioSignature, and holistic lifestyle coaching.
As a Master Personal Trainer and long-time advocate of functional, anti-inflammatory living, Sam now combines all of this experience to guide clients through realistic, results-driven programs tailored for the challenges of midlife and beyond. Becoming a Nutrition Capital Ambassador was a natural extension of this mission — aligning with quality products and a community focused on long-term health.
Specialist Areas
Sam specialises in supporting clients 40+ to overcome:
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Chronic inflammation
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Low energy and fatigue
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Stubborn weight gain
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Hormonal imbalances
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Gut and digestive issues
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Poor posture and joint pain
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Sleep disturbances
His approach combines anti-aging exercise, practical nutrition, stress management, and targeted supplement support for long-lasting change.
Nutrition Philosophy
Sam’s nutrition style is anti-inflammatory, no-fuss, and results-focused. He helps clients simplify their nutrition using a no-tracking method, prioritising:
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Whole, unprocessed foods
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Adequate protein intake
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Smart carbs and healthy fats
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Consistent meal timing
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Gut health and blood sugar balance
Forget calorie counting or restrictive diets — Sam focuses on giving your body what it needs to thrive, rebalance hormones, and reduce inflammation. He adapts his strategies to suit every individual — whether you eat meat, are vegetarian, or vegan — ensuring it's never about dogma, only outcomes.
What Drives Sam
“What I find most rewarding is watching people transform not just physically, but mentally and emotionally. It’s incredible how, in just a few months, many of my clients say they feel 10, sometimes even 20 years younger.”
“But what really moves me is the ripple effect. When one person takes control of their health, it often inspires their partner, kids, or friends to do the same. It’s not just one life that changes, it’s a whole circle of influence.”
Favourite Supplement Brand
Thorne Research
Sam’s top pick for quality, clinical research, and transparency. With no artificial fillers and rigorous third-party testing, Thorne products are trusted staples in his practice.
Favourite Product:
Meriva Curcumin – A highly bioavailable form of curcumin that supports joint health, reduces inflammation, and improves recovery — especially valuable for the 40+ crowd dealing with chronic soreness.
Top 3 Must-Have Supplements
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Magnesium Glycinate – For stress relief, muscle recovery, and deeper sleep.
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Cod Liver Oil (Nordic Naturals) – A rich source of vitamins A & D and omega-3s to support joint health, immune function, and energy.
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Protein Powder – A simple, effective way to ensure daily protein targets are met for metabolism, hormone health, and appetite control.
Services Offered
Online Coaching for 40+:
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Personalised Nutrition Programs
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Anti-Aging Fitness Programming
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Stress and Sleep Management
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Gut and Hormone Health
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Posture and Pain-Free Movement
Sam’s coaching is ideal for high-performing adults ready to optimise their health and vitality without extreme diets or unsustainable routines.
Connect with Sam Roberts
Ready to feel younger, stronger, and more energised — without the guesswork? Work with Sam and transform your health from the inside out.
📱 Instagram: @thesammyroberts
🎙️ Podcast: The Sammy Roberts Podcast on Spotify